Fans are asking more questions than ever about how ticketing works – from queues and ticket availability to pricing, resale and the technology used to protect high-demand onsales.
As expectations continue to evolve, providing clear and accessible information has become increasingly important.
To help answer those questions, we’ve launched Ticketing Truths – a dedicated online resource designed to explain key parts of the ticketing process and the role different stakeholders play throughout the live event journey.
It covers some of the most common topics and areas of confusion, helping fans better understand what can happen before, during and after an onsale.
The site explores topics including who sets ticket prices, how queues work, why some events sell out quickly, the role of resale, and the measures used to help combat bots and fraudulent activity. It also outlines the roles of artists, venues, promoters and ticketing providers within the broader ticketing ecosystem.
As demand for live events continues to grow across New Zealand, clear and consistent information is essential to supporting positive fan experiences.
Ticketing Truths is another step in our ongoing work to demystify ticketing and help fans navigate the process with greater clarity.
Visit ticketingtruths.ticketmaster.co.nz to explore.
