Marketing & Measurement
A global fan base within reach. Through our fan-first marketplace, strategic marketing channels and flexible tools, we’ll help you understand and connect with your fans.
Key Features
- Unparalleled Reach
- Performance Reporting
- Global Distribution
- Event Promotion Tools & Services
- Sophisticated Marketing Automation
- Industry leading Analytics
Our marketing capabilities support your business through the event-ticketing lifecycle, from learning more about your current audience to tips on how to grow it.
Find New Fans
Our always-on marketplace and global distribution network work together to reach new fans and fuel your growth.
Create & Manage Campaigns
Upgrade your marketing with resources that help across your advertising funnel to find, connect and drive ticket sales with fans.
Get Insights at Scale
Our data tools and services help you take action on your data to make more informed decisions on your marketing strategy.
Find new fans
Marketplace
Boost discovery for your event through a marketplace that was built for fans, and designed to sell tickets. SEO optimisation, content-rich pages, and seamless navigation make a fan’s decision to cart tickets an easy one.
Automated Marketing
At each stage of your event’s lifecycle, we identify high propensity audiences and make event recommendations to them through email and notifications in our industry-leading app.
Global Distribution
Ticketmaster’s distribution partners extend your event reach to meet fans where they are – from the world’s largest social networks and streaming platforms to niche platforms, we reach your unique fan.
Optimising reach through Ticketmaster campaigns
Using Ticketmaster’s Marketing Solutions, the New Zealand Warriors successfully generated over 16,000 ticket sales, achieving a significantly reduced cost per lead.
16K
Tickets sold through ticketmaster marketing campaigns
Create & Manage Campaigns
Quickly plan, activate, and optimise your campaigns with marketing tools that give you the flexibility and control you need to connect with your audience.
Audience Connections
Segment your audiences and place campaign tracking pixels in minutes to uncover insights and reach your prospective buyers.
Marketing Management
Maximise impact across the advertising funnel to create awareness, consideration and drive ticket sales with programmatic, paid social and paid search.
Actionable Data
Get up-to-date campaign performance metrics and learn about your audience in simple, easy-to-view dashboards that help you make sense of your sales history.
Ticketmaster’s Joshua McGuane makes IQ Magazine’s 2024 New Bosses List
Ticketmaster New Zealand is proud to announce that Joshua McGuane, VP of Field Operations APAC, is a part of IQ’s New Bosses: Class of 2024. The annual list highlights 20 of the most promising 30-and-unders in the international live music
Your Data,
Your Way
Access insights about your events through robust reports and clean dashboards so that you can make data-driven decisions in real time.
Understand Your Fans
Simplify your analysis with custom-built reports that give you clear visuals and deeper insights into the who behind the fan.
Make Timely Decisions
On-the-go reporting in the mobile app empowers you to act fast with real-time data about your sales, inventory and scan rates.
Get Help From a Specialist
From strategic consultation to planning, launching and optimising your campaigns, our experienced marketing experts can help deliver results specific to your goals.
Customised Analytics
Enjoy custom reporting capabilities when you have specific needs or need to share your data with others. Your data is always kept safe and visible only to users within your organisation.
With an average 81% of our customers utilising SafeTix, we’ve found a noticeable increase in our marketable database and a deeper comprehension of our fans inside the venue. The ability to not only capture the data of the ticket buyer, but also who they’re bringing along with them has been such a benefit to our venue operations.“
Mark Gosling
General Manager – Spark Arena
Discover more solutions
Event Creation & Management
We’ve got you covered from setup to showtime with the ability to collaboratively create, customise and optimise all in one tool.
Ticket Sales
Each event is different, so we provide a variety of ticketing solutions to meet your unique needs. Paired with our fan-friendly marketplace, we’ve got you covered.
Event Day
Scan tickets seamlessly, monitor ingress with ease, and customise your app to encourage fan engagement every step of the way.
